Media Representations of Academia: Mapping and Typologizing News Coverage of All Swiss Higher Education Institutions.
Fürst, S., Vogler, D., Schäfer, M. S., & Sörensen, I. (2021). Media Representations of Academia: Mapping and Typologizing News Coverage of All Swiss Higher Education Institutions. International Journal of Communication 15, 3600–3620.
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Media Representations of Academia: Mapping and Typologizing News Coverage of All Swiss Higher Education Institutions. ()

Fürst, S., Vogler, D., Schäfer, M. S. & Sörensen, I. | International Journal of Communication | DOI: 10.5167/uzh-207345

Abstract

Higher education institutions (HEIs) are pivotal organizations in knowledge societies. A growing need for societal legitimation has led many HEIs to expand their media efforts – as news media are important sources through which both the broader public and stakeholders inform themselves about HEIs. Despite this importance of the news media – HEI nexus, few studies have analyzed it, and the scholarship has considerable gaps. Most studies focus on few news outlets, specific media types, or coverage of a few research universities. Therefore, this study provides a comprehensive picture of coverage of all Swiss HEIs across diverse media. Using data from quantitative content analysis of news articles (N = 5,732), official statistics, and HEI websites, we conducted a hierarchical cluster analysis to map coverage. We identified 6 types of HEIs that differ from official distinctions of HEIs, are portrayed differently in news media, and exhibit different structural characteristics. Only 2 types receive a high amount of coverage, showing that few large and strongly resourced universities have great advantages in the competition for visibility.

Citation

Fürst, S., Vogler, D., Schäfer, M. S., & Sörensen, I. (2021). Media Representations of Academia: Mapping and Typologizing News Coverage of All Swiss Higher Education Institutions. International Journal of Communication 15, 3600–3620.

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