(Transfer Publication) The public face of universities (2022)
Abstract
Universities and other Higher Education Institutions are devoting an increasing amount of resources to communication as they seek to highlight their achievements, attract students and demonstrate their wider relevance in today’s knowledge economy. We spoke to Professor Mike S. Schäfer and Dr. Daniel Vogler about their research into the way HEIs communicate with the broader public.
Citation
Schäfer, M. S., & Vogler, D. (2022) ‹The public face of universities.› EU Research, Winter 2022, vol. (33), pp 49-51.